Responsibilities

• Strategy & Pipeline: Develop and lead the global demand generation strategy aligned to LinkSquares’ GTM priorities, target segments, pipeline goals, and evolving market dynamics. Own overall pipeline goals across Marketing, Sales, and SDR-generated sources in support of new bookings targets.
• Campaign Management: Manage a portfolio of new-logo acquisition campaigns and continually identify new opportunities to build awareness, engagement, and pipeline within our addressable market.
• Integrated Execution: Own the creation and execution of integrated demand generation plans in partnership with Marcom, Product Marketing, Sales, SDR, and Revenue Operations. Lead a team of marketing managers and agency partners across email, direct mail, organic digital, paid search, paid social, events, webinars, ABM, and emerging channels.
• AI & Agentic Operations: Build AI and agentic capabilities into the demand generation operating model, identifying repeatable workflows that can be automated or augmented to increase team productivity, campaign velocity, personalization, and performance.
• Sales & SDR Alignment: Partner with Sales and SDR leadership to develop prospecting and account-engagement programs that uncover new opportunities, improve account penetration, and accelerate deal velocity. Explore opportunities to use AI and agents to improve prospect research, prioritization, personalization, and follow-up.
• Cross-Functional Communication: Communicate marketing program strategy, status, performance, insights, and recommendations across the GTM organization. Participate in Quarterly Business Reviews and executive-level business reviews.
• Operations & Database Strategy: Partner closely with Revenue Operations on ICP and persona segmentation, account prioritization, attribution, funnel measurement, and database strategy.
• Funnel Optimization: Monitor demand funnel performance, conversion rates, pipeline contribution, CAC, and channel efficiency, using both traditional analytics and AI-powered analysis to identify trends, opportunities, and recommended actions.

Requirements

• B2B SaaS Experience: 7–10+ years of experience developing and leading demand generation strategies within B2B SaaS companies, preferably supporting high-volume and high-velocity sales motions.
• Multi-Channel Expertise: Demonstrated experience owning the strategy, framework, development, and execution of global, multi-channel demand generation programs targeting mid-market companies and delivering measurable pipeline.
• GTM & Funnel Fluency: Strong understanding of B2B SaaS GTM strategy, ICP development, personas, buying journeys, use cases, pipeline generation, and funnel conversion.
• Channel Mastery: Strong experience with AEO, SEO, SEM, paid social, LinkedIn, review sites, intent data, and ABM platforms such as 6sense.
• AI-First Mindset: Demonstrated experience using generative AI, AI agents, automation, or AI-powered marketing platforms for audience research, campaign ideation, content creation, personalization, prospect intelligence, experimentation, campaign optimization, and performance analysis.
• Tech Stack Proficiency: Competent user of marketing automation platforms such as HubSpot, CRM platforms such as Salesforce, Excel, Google Workspace, and marketing analytics/reporting tools.
• Communication & Drive: Outstanding written, verbal communication, and executive presentation skills. Metrics-focused, highly accountable, results-oriented, high energy, intellectually curious, and comfortable challenging traditional approaches.