Manager, CRM & Program Enablement
Points of Light
USA (Remote)
$55K/yr - $60K/yrIn-houseFull-timeManager3+ years exp.
9 hrs ago
Sr. Director, CRM & Lifecycle Marketing
New York City, NY (On-site)
$200K/yr – $225K/yrSenior Level12+ years expFull time
Posted 4 weeks ago
Job Description
Responsibilities
- Define annual CRM priorities, strategies, and performance targets to strengthen Members engagement and retention, increase revenue per Member, and drive growth across owned channels
- Translate CRM priorities into a clear strategic roadmap and lead the team in executing key initiatives across lifecycle marketing, broadcast campaigns, and triggered communications
- Lead the development and optimization of lifecycle journeys across lead nurturing, conversion, onboarding, engagement, retention, and win-back
- Scale triggered campaigns to increase relevance of communication, facilitate member experience and journeys and support growth of ancillary business
- Develop the communication plan for owned channels to support key marketing campaigns, Member initiatives and local activations
- Ensure best-in-class campaign execution through rigorous planning, audience strategy, briefing, QA, testing, and post-campaign analysis.
- Monitor and report on the health and performance of owned channels, including email, SMS, and app messaging, and proactively identify opportunities to generate incremental revenue and deepen Member engagement.
- Establish a structured measurement and hindsighting approach to evaluate performance, capture learnings, and continuously improve CRM strategy and execution.
- Partner with Data, Analytics, and Technology teams to strengthen audience segmentation, measurement, and the capabilities required to deliver the CRM roadmap.
- Build and manage a high-performing CRM team, providing clear direction, coaching, and development opportunities while fostering strong operating discipline.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Preferred
- MBA preferred.
Benefits
- We offer competitive salary, benefits, and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
Equinox
3.4 Glassdoor
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com
Founded in 1991
New York, New York, USA
9.6K employees (242 in marketing)
57% recommend to a friend
57% CEO approval
Salaries
Posted range
$200K/yr – $225K/yr
Taken straight from the job posting.
CRM median pay in the United States
Most pay falls between $80K and $135K. Based on 664 salaries.
Marketing Team
Marketing Team Size
113 (1% of company)
Median Career Experience
10.5 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
6
People
Marketing Leadership
Bindu Shah
EVP, Chief Marketing Officer & Chief Digital Officer
At the company for 1 year 5 months
Sophie Kahn
Vice President Brand Strategy & Integrated Marketing
At the company for 1 year 7 months
Sara A Holmgren
Senior Director Integrated Marketing
At the company for 1 year 11 months
Colleen Markee
Senior Director Local Marketing
At the company for 7 years 7 months
Funding
Total Funding
$1.8B
Last Raise
$1.8B
Private Equity, 2 years ago
Funding History
- Mar 2024Debt Financing
- Mar 2024Private Equity • $1.8B
- Feb 2020Private Equity
Traffic Signals
Monthly Visitors
803.6K
Monthly Google Ads Budget
$161.4K
Traffic Source Mix
Search
48.6%
Direct
43.6%
Referral
6.2%
Social
0.7%
Paid
0.7%
Headcount Trend
Current headcount: ~9.6K
Links
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