Sr. Director, Brand Communications

New York City, NY (On-site)

$179K/yr – $299K/yrSenior Level10+ years expFull time

Posted 3 hrs ago

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Job Summary

Senior communications leader responsible for directing external communications for Macy's major merchandising and marketing initiatives, shaping integrated campaigns, managing media relations, and serving as a key spokesperson, with a focus on ROI and cross-functional collaboration.

Job Description

Responsibilities

Lead and execute external communications strategies for major merchandising and marketing programs, supporting company growth and key initiatives including product launches, collaborations, vendor partnerships, seasonal campaigns, social impact campaigns and marquee tentpoles—driving meaningful media coverage.
Lead insight-driven, integrated brand campaigns with a proven track record of delivering results.
Build and maintain strong, productive relationships with traditional and non-traditional media, with an emphasis on national outlets and priority markets.
Develop and execute short- and long-term communications strategies for national and regional events and product launches.
Monitor trends across earned, owned, and paid media to inform and evolve communications strategies.
Leverage consumer communications to increase brand relevance, alignment, and affinity at the national, regional, and local levels.
Serve as a company spokesperson and senior communications leader.
Manage and negotiate budgets while consistently demonstrating the ROI and business value of communications.
Provide strategic communications counsel grounded in a deep understanding of internal and external environments; develop and implement effective communications plans in partnership with the team and broader department.
Cultivate strong relationships with leaders at all levels, as well as agencies, partners, vendors, community organizations, key media, and influencers.

Requirements

Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
10-15 plus years of experience in Communications, Media Relations, or a related field.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs.
Able to travel for key company initiatives.

Benefits

Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA

7.5K employees (1,121 in marketing)

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