Sr Dir Marketing Technology Systems

Responsibilities

• Own the end‑to‑end lifecycle of marketing technology platforms, from strategy and roadmap through delivery, operations, and optimization.
• Translate business and customer strategy into a cohesive MarTech platform roadmap, aligned with enterprise architecture standards and IT strategy.
• Ensure that the strategy spans the entire supply chain of modern marketing, from data and asset collection, organization and management, to automated marketing experience delivery (on- and off-site) to behavioral data capture and analysis.
• Treat MarTech as a product portfolio, prioritizing investments based on business value, scalability, and long‑term sustainability.
• Serve as the primary IT point of accountability for Marketing Technology with executive business stakeholders.
• Ensure that AI is leveraged purposefully throughout the strategy to accelerate speed-to-value and drive efficiency and outcomes.
• Partner with Enterprise Architecture to create reference architectures, data pipelines, and integration standards, and data objects.
• Ensure interoperability across the sales and marketing technology ecosystem, including Medline.com, CRM, CDP, marketing automation, personalization, analytics, and consent platforms.
• Ensure seamless and resilient integrations across customer, product, order, and behavioral data sources, our content assets/DAM, and our experience delivery capabilities.
• Partner with Security, Legal, and Compliance to ensure platforms meet privacy, consent, and regulatory requirements.

Requirements

• Bachelor’s Degree in Computer Science, Information Systems, Business Administration, or a related field or equivalent experience.
• 12+ years of experience in enterprise IT, platform engineering, or large‑scale business systems leadership.
• 5+ years leading managers and senior technical leaders in complex environments.
• Proven track record owning customer facing platforms as enterprise systems (MarTech, CRM, digital, or data platforms).
• Strong experience with system integration, data architecture, and platform modernization.
• Ability to partner deeply with business leaders while retaining clear IT accountability.

Preferred

• Advanced degree in related field.
• Familiarity with CDPs, CRM platforms, marketing automation systems, and consent/privacy tooling.
• Experience integrating AI or advanced analytics into production platforms.
• Background in large, highly matrixed enterprises.

Benefits

• health insurance
• life and disability
• 401(k) contributions
• paid time off
• access to the Employee Assistance Program