Lead digital strategy and paid media programs across search, social, and measurement with cross-functional reporting.

Responsibilities

• Lead the strategic planning, execution, and optimization of integrated paid media campaigns across platforms including Google Search, Display, Retargeting, and Social (Meta, TikTok, etc.).
• Deliver clear, data-driven performance reporting with strategic insights and actionable recommendations for internal teams and client stakeholders.
• Oversee full-funnel performance strategy, from audience segmentation and SEM/paid social messaging to bid strategy, budget pacing, and conversion tracking.
• Develop and implement measurement frameworks using tracking pixels, UTM parameters, custom audiences, and goal-based attribution models.
• Analyze campaign performance using Google Analytics, Tag Manager, and platform-native dashboards to surface insights, inform optimization, and guide future planning.
• Provide regular performance reporting and actionable recommendations to both internal teams and client stakeholders.
• Stay current with industry trends and innovations across ad platforms, martech, and digital strategy—applying insights to enhance future campaign effectiveness.
• Support SEO strategy by identifying technical issues, optimizing landing pages, and guiding content improvements.
• Maintain strategic documentation, including media plans, campaign roadmaps, briefs, reporting frameworks, and budget tracking.
• Conduct periodic audits of websites and campaign landing pages to ensure performance, accuracy, and alignment with business goals.

Requirements

• Minimum 5+ years of experience as a Digital Strategist within a creative or ad agency
• Proven track record in a senior-level strategic role, with demonstrated leadership in digital campaign planning and execution
• This is a remote position; candidates must be available / online from 9:30AM – 5:30PM CT
• Must be willing to travel to San Antonio, TX as needed
• Minimum 5 years of experience in digital marketing, with a strong focus on performance media and SEM
• Proven expertise in Google Ads (Search & Display), Google Analytics, Google Tag Manager, and paid social platforms.
• Google Ads Certifications.
• Strong knowledge of SEO principles and experience optimizing content and landing pages.
• Working knowledge of HTML/CSS and familiarity with CMS platforms (WordPress preferred).
• Experience managing budgets, pacing, and A/B testing across paid channels.