Sr. Digital Marketing Specialist

Responsibilities

• The Senior Digital Marketing Specialist will be responsible for implementation and management of several cross channel digital Marketing initiatives for the Word & Brown Companies. Core job functions will include the coordination and execution of email marketing campaigns, website content updates, social media content management, website analytics reporting and website maintenance tasks.
• Execute email marketing campaign using email marketing software and related tools while working to increase open rates and content effectiveness.
• Provide content development, creative development, approvals and execution for web maintenance projects and digital marketing campaigns as needed.
• Utilize WordPress CMS platform to update website assets and content.
• Edit and code email marketing assets for campaign deployment using Adobe Photoshop and Dreamweaver for email platform deployment (Act-On, iContact)
• Prepare and present digital analytics reports highlighting site key performance indicators and overall digital channel performance.
• Manage social media content using social media management software.
• Utilize marketing automation tools to implement data-driven marketing campaigns
• Manage and priotize enterprise website project and site maintenance tasks
• Implement SEO, PPC and display campaign best practices.

Requirements

• 5+ years of experience coding HTML emails for marketing release using email platforms such as Exact Target, Strong View, Vertical Response, iContact or other.
• 5+ years of experience with web content editing, SEO, or website production preferred.
• Knowledge of Sprout Social, HootSuite, Radian6, or similar social media tools.
• Strong understanding of digital media platforms including websites, blogs, and enterprise content management systems (CMS)
• Working knowledge of Microsoft Office products (Word, Excel, and PowerPoint) and Adobe Photoshop.
• Educational Requirements: BS or BA degree in marketing, communications, journalism, or related fields. Or equivalent work experience.

Preferred

• Previous digital agency or B2B/B2C marketing experience is also a plus.
• Some experience thriving in active, collaborative team environments
• Qualified candidates must have some experience with SEO, web analytics and social media. Previous digital project management experience is a strong plus.