Sr Digital Marketing Specialist

Responsibilities

• Share responsibility for the day-to-day leadership, development, and performance of Digital Marketing Specialists alongside another Team Lead.
• Provide ongoing coaching, technical training, and mentorship in Google Ads, Meta Ads, TikTok Ads, OpenAI ads, campaign strategy, and optimization.
• Conduct regular account audits and quality assurance reviews to ensure campaigns meet company performance and execution standards.
• Assist specialists in troubleshooting underperforming campaigns, identifying root causes, and implementing corrective strategies.
• Establish consistent best practices for campaign structure, budget management, bidding, targeting, conversion tracking, and creative execution.
• Support the onboarding and training of new specialists, helping them develop the technical skills necessary to independently manage client accounts.
• Collaborate with department leadership to identify opportunities for operational improvements, workflow efficiencies, and stronger campaign performance.
• Independently manage a select portfolio of dental practice accounts, maintaining responsibility for strategy, execution, optimization, and results.
• Develop comprehensive advertising strategies based on each practice's geographic market, competitive landscape, treatment offerings, and patient acquisition objectives.
• Build and execute sophisticated campaigns across Google Ads and Meta Ads, ensuring budgets are allocated effectively to maximize qualified lead generation.

Requirements

• Minimum of 5 years of hands-on paid digital advertising experience, with demonstrated expertise in both Google Ads and Meta Ads.
• Advanced knowledge of Google Ads bidding strategies, bid adjustments, geographic targeting, and campaign optimization.
• Demonstrated success managing local lead generation campaigns with a focus on generating qualified inquiries, appointments, or sales opportunities.
• Proven ability to independently build, launch, manage, and optimize campaigns across both Google and Meta.
• Experience developing static and video-based advertising creative using Canva.
• Strong understanding of conversion tracking, attribution, campaign reporting, and lead generation performance metrics.
• Experience managing multiple advertising accounts and budgets simultaneously.
• Demonstrated ability to mentor, train, or provide technical guidance to other marketing professionals.
• Experience with Google Analytics 4, Google Tag Manager, and call tracking or attribution platforms.
• Strong analytical and problem-solving skills, including the ability to diagnose underperforming campaigns and implement effective solutions.