Responsibilities

• Own the Foodworks social media strategy, content, and publishing, transitioning management from an external agency.
• LinkedIn – client audience
• Instagram – restaurant recruiting
• Develop and maintain a content calendar, writing and publishing approximately two posts per week.
• Ability to travel to sites (Chicago area) to capture images and video.
• Continuously evolve the brand voice, monitor performance, and optimize content based on engagement and insights.
• Own LinkedIn advertising for Krafted Kitchen.
• Partner with the graphic designer to develop campaign creative.
• Launch, optimize, and report on campaigns using audience targeting, A/B testing, and performance analytics to generate qualified leads.
• Own the Krafted Kitchen website, managing content updates and ongoing optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 3+ years managing branded social media channels and developing engaging content.
• 2+ years managing LinkedIn advertising campaigns with measurable lead generation results.
• Experience managing websites in WordPress.
• Strong understanding of SEO fundamentals.
• Exceptional writing, editing, and storytelling skills.
• Strong analytical, organizational, and project management skills.
• Experience with Canva, constant contact.

Preferred

• Beaver Builder experience.
• GA4 and Google Search Console.
• B2B marketing and lead generation.
• Experience using AI tools to accelerate content creation and marketing workflows.

Benefits

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Paid Parental Leave
• Holiday Time Off (varies by site/state)
• Personal Leave