Digital Marketing Specialist

Troy, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end digital acquisition programs across Meta and Google, optimize budgets, run rigorous testing of audiences and creative, and drive qualified leads and client appointments through integrated analytics and tracking.

Job Description

Responsibilities

Build, manage and optimize campaigns across Meta/Facebook, Instagram, Google Ads, YouTube and other digital platforms.
Manage campaign budgets and monitor performance.
Test audiences, creative, copy, offers and landing pages.
Build and manage retargeting campaigns.
Identify opportunities to improve lead quality and reduce acquisition costs.
Manage digital acquisition for multiple FSA campaigns, including retirement planning lead-generation campaigns, interactive retirement assessment/quiz funnels, educational webinars, in-person retirement workshops and seminars, website lead generation, retargeting and prospect re-engagement campaigns, and new digital campaigns and offers as they are developed.
Help manage the complete path from Ad → Landing Page → Lead → Qualified Lead → Appointment → Client.
Manage and troubleshoot Meta Pixel and conversion events; work with Meta Conversions API (CAPI).
Manage Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Configure and monitor Google Ads conversion tracking; maintain UTM and campaign tracking standards.

Requirements

3+ years of hands-on digital/performance marketing experience
Meta Ads Manager
Google Ads
Google Analytics 4
Google Tag Manager
Meta Pixel and conversion tracking
Retargeting and audience development
Landing pages and conversion optimization
A/B testing
Google Search Console

Preferred

Experience with CRM systems, marketing automation, Zapier, APIs, WordPress, financial services marketing or similar tools is a plus, but not required.

Benefits

Health Benefits
401k
Paid Time Off
Paid Holidays
Paid Licensing

Financial Services of America

Financial Services of America (also known as FSA) is one of the largest independent financial planning and insurance firms in Michigan. Unlike most traditional insurance agencies and brokerage firms that generally have a limited array of products and services to offer, FSA capitalizes on its independent status to offer an unbiased, educational approach to provide strategies for consumers financial concerns.In additional to providing a full line-up of insurance and investment products, FSA also provides access to CPA's, estate planning attorneys, mortgage professionals and home and auto insurance professionals at steep discounted rates to truly create a unique, one-stop shopping experience.Insurance products are offered through the insurance business Financial Services of America (FSA). Financial Services of American (FSA) is also a Financial Services practice that offers securities products and services through AE Financial Services, LLC (AEFS), member FINRA/SIPC. Financial Services of America (FSA) is also an Investment Advisory practice that offers investment advisory products and services through FSA Advisors (FSAA), a Registered Investment Advisor. AEFS and FSAA do not offer insurance products. The insurance products offered by Financial Services of America (FSA) are not subject to regulatory requirements and standards of care applicable to registered representatives and are not subject to investment advisory requirements. AEFS, FSAA and FSA are not affiliated companies. Financial Services of America (FSA) advisors may refer you to local CPAs for tax services (including our business partnership with FSA Tax & Accounting) and attorneys for estate planning services (including our strategic partnership with Benjamin T. Vader, PLLC), if needed, to coordinate and collaborate with you and your advisor on your holistic financial plan (with proper, written authorization). 2748667- 4/23.

Founded in 1984

Troy, Michigan, USA

fsa1.com