Own the CRM driven lifecycle for ecommerce emails and SMS, from campaigns to flows, product launches, and peak period optimization, with cross-functional alignment and real-time performance insight. Klaviyo focus helps ensure messaging is timely and revenue-driven.

• CRM and lifecycle ownership: build, QA, and deploy emails/SMS, with segmentation and personalization that drive revenue and retention.
• Launch and promo cadence: coordinate GTM product launches, BFCM, and major campaigns across messaging and audiences.
• Performance discipline: monitor ROAS, CPA, conversions, run A/B tests, and translate data into actionable recommendations for creative, landing pages, and timing.
• Lead execution of major promotional moments, including Black Friday/Cyber Monday (BFCM)
• Plan and deploy DTC promotions across email and SMS
• Coordinate messaging cadence, offers, and audience targeting
• Own the CRM channel within GTM launches
• Develop and execute email/SMS strategies for product launches and key campaigns
• Partner cross-functionally to ensure alignment across messaging, timing, and customer experience
• Monitor performance and optimize for revenue, engagement, and retention

• 5+ years of experience in digital marketing, preferably in eCommerce or DTC
• Deep hands-on experience with Klaviyo (email + SMS)
• Strong understanding of paid media channels (Meta, Display ads, etc.)
• Proven track record of driving revenue through lifecycle marketing
• Experience owning CRM strategy within product launches and GTM campaigns
• Strong analytical mindset with experience in reporting and performance optimization
• Ability to work independently and manage multiple priorities in a fast-paced environment
• Excellent communication and cross-functional collaboration skills

• Experience in premium/lifestyle or consumer brands
• Familiarity with compliance and best practices in SMS marketing
• Experience working with agencies or managing external partners
• Experience with international DTC marketing and localization strategies