Responsibilities

• Own day-to-day execution and optimization of email and SMS marketing programs (Klaviyo)
• Build, QA, and deploy campaigns and automated flows
• Manage segmentation, personalization, and testing strategies
• Monitor performance and optimize for revenue, engagement, and retention
• Own the CRM channel within GTM launches
• Develop and execute email/SMS strategies for product launches and key campaigns
• Partner cross-functionally to ensure alignment across messaging, timing, and customer experience
• Lead execution of major promotional moments , including Black Friday/Cyber Monday (BFCM)
• Plan and deploy DTC promotions across email and SMS
• Coordinate messaging cadence, offers, and audience targeting

Requirements

• 5+ years of experience in digital marketing, preferably in eCommerce or DTC
• Deep hands-on experience with Klaviyo (email + SMS)
• Strong understanding of paid media channels (Meta, Display ads, etc.)
• Proven track record of driving revenue through lifecycle marketing
• Experience owning CRM strategy within product launches and GTM campaigns
• Strong analytical mindset with experience in reporting and performance optimization
• Ability to work independently and manage multiple priorities in a fast-paced environment
• Excellent communication and cross-functional collaboration skills

Preferred

• Experience in premium/lifestyle or consumer brands
• Familiarity with compliance and best practices in SMS marketing
• Experience working with agencies or managing external partners
• Experience with international DTC marketing and localization strategies