Sr. Digital Marketing Manager / Director

Responsibilities

• Build, launch, and optimize Google Ads campaigns across Performance Max, Shopping, Search, and remarketing for high-SKU parts and accessories catalogs
• Own budget pacing, bid strategy, and ROAS targets at both the account and program level, including OEM co-op and ad-credit ramp periods
• Diagnose performance shifts with discipline — separate auction and traffic-quality problems from feed, query-mix, creative, and post-click problems
• Own GMC account health: policy violations, item-level diagnostics, and pre-emptive account monitoring and auditing
• Lead Misrepresentation suspension prevention and remediation — trust signals, contact and policy page consistency, domain and branding red flags, and appeal documentation
• Manage and optimize large product feeds (50k–500k+ SKUs): title and attribute structure, data quality, fitment data, category and product-type taxonomy, supplemental feeds, and feed rules
• Work across platform feed sources — RevolutionParts, Shopify, BigCommerce, Magento — and third-party feed/catalog tools
• Drive technical and on-page SEO for large catalogs: indexation strategy, internal linking, structured data, and Core Web Vitals
• Identify and push UX and CRO improvements on storefronts — cart and checkout friction, mobile performance, and LCP priority
• Partner with the team to get fixes implemented, and QA them

Requirements

• 4+ years managing Google Ads / PPC for ecommerce (6+ for the Director level), with meaningful Shopping and Performance Max ownership
• Hands-on Google Merchant Center expertise — you've fixed disapprovals and dealt with account suspensions
• Direct experience with Misrepresentation suspensions: you know the common triggers, how to document a site for review, and how to write an appeal that gets accepted
• Proven work with large product feeds (5,000+ SKUs minimum), including feed rules, supplemental feeds, and attribute optimization at scale
• Working knowledge of at least one of Shopify, BigCommerce, or Magento — ideally more than one
• Strong analytics fluency: GA4, GTM, spreadsheet modeling, and the ability to build a defensible case from data
• A genuine self-starter who is organized enough to hold dozens of accounts and project deadlines

Preferred

• Automotive, powersports, or aftermarket parts experience — OEM dealer parts ecommerce, fitment data, or catalog/ACES-PIES familiarity
• Technical SEO experience
• Experience with RevolutionParts, SimplePart, Turn 14, or comparable parts-industry platforms
• Comfort with light scripting or automation (Google Ads scripts, Apps Script, Python) to handle scale
• Multi-account or agency experience where you managed a portfolio, not a single brand
• Google Ads and GA4 certifications

Benefits

• Competitive Compensation
• Startup work environment
• 100% Remote
• 401k with match
• Unlimited PTO — We prefer to track productivity, not days off
• Health, Dental & Vision Insurance
• Your growth is our growth; we always support the desire to learn, grow and expand your knowledge.