Sr. Digital Marketing Associate

Responsibilities

• Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
• Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display
• Work with BetMGM’s paid digital partners including Google, Meta, Twitter & Snapchat to ensure campaign best practices are being met
• Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy
• Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM’s stack of ambassadors
• Collaborate with teams across the BetMGM organization including, but not limited to, Business Intelligence, Promotions, Partnerships and CRM to optimize digital acquisition and retention strategy
• Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations
• Utilize strong analytical ability to help evaluate performance of campaigns
• Remain well-informed on competitor offerings/creative to help guide paid digital strategy

Requirements

• 3+ years of experience in digital marketing with a focus on growth marketing
• Bachelor's Degree
• Demonstrates an excess of attention to detail and meticulous organizational skills
• Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics
• Experience executing paid digital campaigns on platforms including, but not limited to Google, Meta, Twitter and Snapchat
• Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape
• A thorough understanding of the Sports, Sports Betting, and iGaming landscapes.
• An ability to remain focused and multi-task, overseeing several different projects at any given time
• Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
• Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!