Digital Marketing Specialist - 100% Remote

Responsibilities

• Coordinate and execute integrated marketing campaigns across email, websites, social media, mobile applications, and other digital channels.
• Create audience-focused marketing content, including emails, social media posts, website copy, landing pages, mobile app content, and promotional materials.
• Manage marketing and content calendars for assigned business lines, coordinating timelines, approvals, deliverables, and dependencies.
• Support the promotion and launch of WorldatWork research by translating findings into engaging digital content and promotional campaigns.
• Develop marketing campaigns that support membership acquisition, engagement, renewal, and retention.
• Create marketing content and campaigns for courses, certifications, and other educational offerings.
• Prepare creative and content briefs and coordinate campaign assets with internal creative teams and external agencies.
• Maintain website, landing-page, and digital content to ensure accuracy, relevance, and consistency with brand standards.
• Collaborate with Marketing teams on audience targeting, customer journeys, campaign execution, and performance optimization.
• Identify opportunities to repurpose research, education, membership, and other organizational content across channels.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related discipline.
• At least 4 years of experience in public relations, corporate communications, or media relations.
• Proven experience handling media relations and securing high-quality press coverage.
• Excellent writing, editing, and verbal communication skills.
• Knowledge of digital public relations, social media strategy, and influencer engagement.
• Understanding of brand messaging, content development, and editorial standards.
• Exceptional writing, editing, and storytelling abilities across different formats.
• Experience publishing content across social media platforms, including LinkedIn, Facebook, Instagram, and TikTok.
• Ability to use social media analytics to evaluate performance and improve results.
• Skill in developing engaging content for different audiences.

Benefits

• Health, dental, and vision insurance.
• Well-being benefits.
• Health savings and flexible spending accounts.
• Retirement benefits.
• Ongoing professional development and training opportunities.