Digital Marketing Associate

Responsibilities

• Maintain the centralized marketing and promotional calendar, coordinating campaign timing, offer details, creative assets, and key deadlines.
• Manage campaign workflows and approvals in Monday.com, ensuring coordinated execution across the website, email/mobile messaging, and paid media.
• Build, QA, schedule, and deploy newsletters, email campaigns, and SMS, MMS, and RCS messages, along with automated flows and lifecycle communications in Klaviyo.
• Support email and mobile messaging strategy through campaign planning, audience segmentation, customer profiles and data, and copy development.
• Manage ongoing Klaviyo program updates and analyze campaign and flow performance to inform improvements.
• Manage day-to-day paid media execution across channels including Meta, Google Ads, Microsoft Advertising (Bing), and TikTok, coordinating with agency partners as needed.
• Coordinate ad creative and copy, review campaign accuracy, and monitor results against performance goals.
• Build and maintain digital catalogs, landing pages, editorial and promotional content, and other on-site experiences using FASTR.
• Work with provided creative assets, photography, and copy to produce and update visually polished layouts; use Adobe Creative Suite to prepare and adapt assets as needed.
• Partner with Creative, Merchandising, and content-platform teams on updates, maintaining brand consistency, responsive design, and basic SEO best practices.

Requirements

• 2–4 years of relevant experience in digital marketing, e-commerce, content production, graphic design, or a related field
• Hands-on experience with Klaviyo, including campaigns, automated flows, segmentation, customer profiles, and reporting
• Proficiency in Adobe Creative Suite, particularly Photoshop and InDesign, with strong visual design and layout skills.
• Experience supporting or managing paid media campaigns across platforms such as Meta, Google Ads, Microsoft Advertising (Bing), and TikTok
• Strong copywriting and editing skills, with an understanding of email/mobile messaging, digital design, and basic SEO best practices
• Comfort using AI tools, particularly Claude, to support creative, marketing, and workflow tasks
• Comfort with marketing analytics and reporting tools, including Google Analytics (GA4) and Excel
• Experience with Shopify or other e-commerce platforms preferred
• Basic HTML knowledge required
• Fashion, beauty, luxury, or lifestyle experience preferred