Digital Media Specialist

Responsibilities

• Create engaging captions, graphics, photography, and short-form videos tailored to each digital platform.
• Maintain consistent messaging and visual branding that reflect Grafton and Ukeru’s values and identity.
• Manage a multi-channel content calendar aligned with seasonal campaigns, product launches, and audience engagement opportunities.
• Capture and share compelling content from special events to showcase services, program impact, and success stories.
• Track reach, engagement, click-through rates, and follower growth to identify opportunities to improve content and campaigns.
• Execute digital content and social media strategies that increase brand awareness, expand reach, and support organizational goals.
• Support marketing and communications projects, including newsletters, blogs, press releases, annual reports, brochures, website updates, internal announcements, and crisis communications.
• Build relationships with digital communities, industry partners, and content collaborators to strengthen visibility and engagement.
• Foster positive, collaborative relationships with internal teams and external stakeholders.

Requirements

• High school diploma.
• 1–2 years of related experience in marketing, communications, or digital content.
• Knowledge of social media platforms and associated apps and software.
• Understanding of commonly used marketing and communications concepts, practices, and procedures.
• Ability to work independently and collaboratively within a team.
• Strong attention to detail and effective time management skills.
• Ability to manage multiple projects and competing deadlines.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience creating marketing and communications content across multiple platforms, including websites, PowerPoint, SharePoint, and social media.

Benefits

• Stronger Together: Supporting Your Growth & Success:
• - Paid Career Development - we pay you while becoming certified in CPR, Ukeru , Mandt and other career training!
• - 401(k), including an employer match up to $2,500 annually
• - Education Assistance up to $5,250 annually
• - Empoyee Assistance Program
• - As Grafton is a 501(c)(3) non-profit, you may be eligible for federal student loan forgiveness