Responsibilities

• Own the long-term strategy, roadmap, execution, and optimization of BambooHR's Review Sites marketing program.
• Develop annual and quarterly channel strategies that align with departmental priorities, revenue objectives, and company OKRs.
• Independently evaluate channel performance and identify strategic opportunities to increase pipeline, improve lead quality, and maximize marketing investment.
• Manage channel budget, investment strategy, forecasting, and resource allocation, making recommendations based on business performance and expected return.
• Serve as BambooHR's subject matter expert for Review Sites, identifying emerging trends, competitive opportunities, and evolving best practices that influence marketing strategy.
• Build and manage executive-level relationships with third-party review platform partners, leading business reviews, contract discussions, and long-term partnership planning.
• Design and lead experimentation strategies that improve conversion rates, customer engagement, pipeline contribution, and overall channel efficiency.
• Analyze performance across Salesforce, Marketo, Power BI, GA4, Integrate, platform reporting, and other marketing systems to uncover actionable insights and strategic recommendations.
• Influence cross-functional initiatives by partnering with Product Marketing, Marketing Operations, Revenue Operations, Sales, Customer Marketing, Customer Experience, FP&A, Procurement, and Legal to improve customer advocacy programs, attribution, campaign execution, and operational effectiveness.
• Present strategic recommendations, investment decisions, business cases, and performance insights to marketing leadership and cross-functional stakeholders.

Requirements

• 4+ years of experience in demand generation, performance marketing, digital marketing, channel marketing, lifecycle marketing, or a related B2B SaaS marketing discipline.
• Demonstrated experience developing channel strategies that support business objectives and deliver measurable pipeline or revenue impact.
• Experience independently owning a marketing program or channel with responsibility for strategy, planning, execution, optimization, and business results.
• Strong analytical skills with the ability to synthesize data from multiple systems and translate insights into strategic recommendations.
• Experience managing marketing budgets, forecasting investments, and optimizing spend based on performance and business priorities.
• Demonstrated ability to influence cross-functional stakeholders and drive alignment across multiple departments without direct authority.
• Experience managing external vendors and strategic partnerships, including business reviews and contract discussions.
• Advanced project management skills with the ability to prioritize competing initiatives while independently managing long-term strategic work.
• Excellent written, verbal, and presentation communication skills, including experience presenting recommendations to senior leadership.
• Strong business judgment, strategic thinking, and problem-solving skills with the ability to make sound decisions in ambiguous environments.

Preferred

• Experience owning review site strategy for platforms such as G2, TrustRadius, Gartner Digital Markets, Capterra, or similar.
• Experience influencing go-to-market strategy through customer advocacy, Voice of Customer, or product feedback initiatives.
• Experience managing six-figure marketing budgets and vendor relationships.Experience building attribution frameworks and measurement strategies for demand generation programs.
• Experience leading strategic experimentation programs and developing testing roadmaps.
• Experience mentoring peers or serving as the functional expert within a marketing organization.

Benefits

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you