Sr. Demand Generation Manager

Responsibilities

• Pipeline plan: Build and run the demand gen plan against pipeline and bookings targets across broker-dealers, RIAs and enterprise wealth firms.
• Webinars: Run the program end to end: topics and speakers, promotion, production, follow-up and on-demand reuse. Measure it on attendance, conversion to MQL and pipeline influence, not registrations.
• Events support: Support our presence at industry, client and prospect events: outreach beforehand, meeting booking and follow-up afterward.
• Paid media: Manage LinkedIn, Google, programmatic display and media buys against clear cost and pipeline targets.
• HubSpot: Own nurtures, lead scoring, segmentation, A/B testing and attribution, plus a clean handoff to Sales.
• Conversion: Keep testing landing pages, offers, creative and CTAs to improve conversion from MQL to SQL to opportunity.
• ABM partnership: Bring target accounts into your programs and keep messaging and pipeline reporting aligned with our ABM targets.
• Reporting: Forecast and report pipeline sourced and influenced, conversion rates and ROI by channel, then move budget to what works.
• Team and partners: Manage agencies and vendors.

Requirements

• 6–9 years in B2B SaaS demand generation, ideally selling to enterprise or financial services buyers.
• A track record of running webinar programs that produced pipeline, not just registrations.
• Proven success in building and executing full-funnel digital campaigns that drive measurable revenue growth.
• Experience measuring in-person events and trade shows, including pre-event outreach and post-event follow-up.
• Hands-on HubSpot expertise: workflows, lead scoring, segmentation and reporting.
• Practical experience with LinkedIn Ads, Google Ads, programmatic display and retargeting.
• Good grasp of attribution and long sales cycles, and you let data drive your decisions.
• Clear writing and the judgment to work across Sales, Product Marketing, ABM and leadership.

Benefits

• We offer comprehensive health benefits, including dental, life, and disability insurance.
• We also trust our employees to manage their time effectively, which is why we offer an unlimited paid time off program to help you perform at your best every day.
• Join us on this journey. Advisor360° is an equal opportunity employer committed to a diverse workforce.