Responsibilities

• Lead the development and execution of digital (webinars, podcasts, videos) and live experience campaigns, including email, social media, new product launches, and digital promotions to drive traffic and attendance
• Manage the customer journey for digital and live experiences (conferences, trade shows, onstage appearances, meetings and events), ensuring a seamless and personalized experience across all touchpoints
• Develop and execute customer case studies and co-marketing strategies to drive customer engagement and loyalty, aligning with channel management teams, which contribute to the RAS business growth and impact
• Manage stakeholder communications, sales enablement collateral, and digital asset library
• Work with cross-functional teams, including sales and offering management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
• Analyze market trends and customer data to identify content opportunities and provide insights for improvement, including thought leadership and derivative content strategies
• Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
• Coordinate with external vendors and agencies, ensuring deliverables are met on time and within budget
• Work with creative services to develop compelling marketing collateral and assets

Requirements

• 5+ years of proven track record in delivering measured results through planning, managing, executing and measuring broad based marketing initiatives in a B2B environment
• 5+ years of experience with effective communication of strategy to customers, content development, and project management
• Proficiency in Microsoft 365
• Business writing and editing skills
• Proven project management skills and experience with cross-functional teams

Preferred

• Experience with marketing automation tools and CRM systems such as Salesforce, Marketo and WorkFront
• Proficiency in PowerBI, PowerAutomate and PowerApp platforms
• Understanding of a two-step distribution model and channel marketing strategies is a plus
• Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices; previous experience with corporate reporting of campaign results and customer / market trends
• Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
• Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
• Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
• Excellent organizational and problem-solving skills to successfully support multiple projects simultaneously
• Dynamic and self-motivated individuals who thrive in a fast-paced environment

Benefits

• In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Solstice Advanced Materials employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.