Sr CRM Email Marketing Specialist

Responsibilities

• Expertise in Salesforce Marketing Cloud to support B2C business
• Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business
• Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
• Collaborate with cross-functional teams to coordinate featured assets and content
• Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects
• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
• Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines
• Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement

Requirements

• Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloud required
• Bachelor’s degree required, preferably in marketing, communications or related field
• 4-7 years of experience in email marketing/digital design with a marketing automation system required
• Salesforce Marketing Cloud email certification preferred
• Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
• Knowledge of email marketing best practices and industry best practices.
• Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
• Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc.
• Proven ability to organize multitude of tasks, projects and information simultaneously
• Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision