Sr CRM Analyst at Hertz | Estero, FL

Hertz

Sr CRM Analyst

Estero, FL (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive CRM marketing campaigns across Hertz, Dollar, and Thrifty brands using Salesforce Marketing Cloud to implement, optimize, and monitor data-driven email, SMS, and push programs.

Own end-to-end CRM campaigns (email, SMS, push) from development to deployment and optimization.
Must-have: 2+ years in Salesforce Marketing Cloud with automations, journeys, and A/B testing.
Standout: Hands-on with SFMC, Knak, Movable Ink, and data extensions for lifecycle marketing.

Job Description

Responsibilities

Develops, executes, and monitors email, SMS, and push campaigns across Hertz, Dollar, and Thrifty global brands, including development, implementation, optimization, and maintenance.
Manages QA and testing standards for CRM messaging to ensure 100% accuracy.
Uses Salesforce Marketing Cloud (SFMC), Knak, Movable Ink, data extensions, automations, triggers, and journey management tools.
Collaborates with marketing leadership, cross-functional teams, and stakeholders to deliver data-driven marketing solutions.
Manages CRM calendars, deadlines, documentation, and campaign tagging frameworks.
Monitors campaign KPIs to maintain deliverability, identify growth opportunities, and ensure program health.

Requirements

Bachelor’s degree in business, Marketing, or related field.
2+ years of experience with Salesforce Marketing Cloud in a marketing or operations role.
Proficient in SFMC, automations, customer journeys, and A/B testing.
Ability to collaborate with stakeholders across functions and locations.
Strong analytical and problem-solving skills with a focus on results.
Excellent verbal and written communication skills.
Ability to influence decisions and drive process improvements.
Proficiency in AMPScript, SQL, HTML, and CSS.

Preferred

Experience in the car rental or travel industry is a plus

Benefits

Up to 40% off any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts –Theme Park Tickets, Gym Discounts & more

Hertz

3.2 Glassdoor

Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.

Founded in 1918

Estero, Florida, USA

21K employees (714 in marketing)

www.hertz.com

48% recommend to a friend

58% CEO approval