Specialist, CRM Strategic Initiatives

New York City, NY (On-site)

$81K/yr – $135K/yrMid Level3+ years expFull time

Posted 4 hrs ago

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Job Summary

Own CRM program strategy and execution across email, app messaging, and SMS while partnering with marketing and technology teams to drive measurable performance and cross-functional improvements.

  • Lead cross-channel CRM initiatives with a focus on growth and retention
  • Collaborate with multiple business units to align strategies and optimize workflows

Job Description

Responsibilities

  • Collaborate with the CRM Senior Manager to drive performance growth by planning and executing strategic initiatives across email, app messaging, and SMS channels.
  • Work closely with marketing, creative, and technology teams across multiple business units, providing CRM expertise to support innovation and process improvements.
  • Apply deep knowledge of both production and strategic aspects of CRM tactics, while building strong relationships and effectively managing cross-team workflows.
  • Demonstrate excellent problem-solving skills and expert understanding of CRM best practices, with the ability to clearly communicate complex concepts to non-CRM audiences.
  • Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
  • In addition to the essential duties mentioned above, other duties may be assigned.

Requirements

  • Customer Retention & CRM Strategy : Hands-on experience executing and contributing strategically to CRM initiatives across email, app messaging, and SMS channels.
  • Cross-Functional Collaboration : Proven ability to work closely with marketing, creative, and technology teams across multiple business units to drive innovation and improve CRM processes.
  • Production & Tactical Expertise : Deep knowledge of both production and strategic components of CRM tactics, with strong relationship-building and workflow management skills.
  • Communication & Presentation : Excellent written and verbal communication skills, with the ability to clearly explain complex CRM concepts to non-technical audiences and socialize strategies across the organization.
  • Data Analysis & Measurement : Strong analytical skills, preferably with experience in Microsoft Excel or similar tools, to measure project impact and inform data-driven decisions.
  • Project & Time Management : Self-starter with excellent organizational skills; able to manage multiple projects simultaneously, prioritize effectively, and adjust course as needed.
  • CRM Tools & Platforms : Experience with CRM and digital marketing platforms such as Oracle Responsys, Movable Ink, Wunderkind, or similar technologies.
  • Problem-Solving & Adaptability : Strong problem-solving ability with a flexible mindset to pivot strategies based on performance and organizational needs.

Benefits

  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement
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Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
12

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