Sr. Creative Strategist, Performance Marketing at Whatnot | San Francisco, CA | $158K/yr – $175K/yr

Sr. Creative Strategist, Performance Marketing

San Francisco, CA (Hybrid)

$158K/yr – $175K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end performance creative across categories, turning data into sharper creative strategy and rapid tests, including direct response TV, with platform-native storytelling and timely cultural hooks.

Lead category creative direction with editors, designers, category marketers, and creator teams to drive conversion and engagement.
Build a test-and-learn pipeline for concepts and copy that scales across Meta, TikTok, YouTube, and AppLovin.
Turn performance results into sharper briefs and direction to inform future campaigns and briefs.

Job Description

Responsibilities

Own briefing and creative direction for key Whatnot categories from concept through final handoff, partnering with editors, designers, category marketers, and creator teams to ship work that drives conversion and engagement.
Build a steady pipeline of relevant, high-performing creative across categories, with a clear test-and-learn cycle behind every concept.
Write and develop direct response TV creative as we grow into the format, including scripts and concepts.
Turn performance data and testing results into sharper creative strategy by identifying what’s working, what isn’t, and what we should try next.
Share clear category lookbacks with stakeholders so teams can quickly understand creative performance, make better decisions, and improve future campaigns.
Stay ahead of trends, emerging platforms, and paid social/DRTV/general digital best practices so the work we ship feels native to the feed and connected to culture.
Give clear, specific feedback to editors, designers, and external partners so the work gets better without creating unnecessary process or bottlenecks.
Write the copy that anchors the work: hooks, scripts, on-screen text, static copy, and end cards across video and static formats.

Whatnot

4.2 Glassdoor

Whatnot is the largest livestream shopping platform in the US, UK, and Europe—bringing millions together to shop, sell, and connect around the things they love. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.We’re innovating in the fast-paced world of live shopping from bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl. With over 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry and more—we’ve got it all! And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.

Founded in 2019

Marina del Rey, California, USA

1.4K employees (202 in marketing)

www.whatnot.com

82% recommend to a friend

91% CEO approval