Company overview

Whatnot is the largest livestream shopping platform in the US, UK, and Europe—bringing millions together to shop, sell, and connect around the things they love. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.We’re innovating in the fast-paced world of live shopping from bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl. With over 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry and more—we’ve got it all! And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.
Founded in 2019
Marina del Rey, California, USA
1.4K employees (202 in marketing)
82% recommend to a friend
84% positive business outlook

Salaries

Typical salary range

$150,000 – $180,000

/ yr

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People

Hiring activity

Open marketing jobs over time

33 open now

Headcount trend

Company growth over the last 12 months

Headcount +34.5% year over year

Funding

Total funding

$974.7M

Last raise

$225M

Series F, 5 months ago

Funding history

Oct 2025

Series F Whatnot · $225M

Jan 2025

Series E Whatnot · $265M

Jan 2023

Venture Round Whatnot

Jul 2022

Series D Whatnot · $260M

Sep 2021

Series C Whatnot · $150M

May 2021

Series B Whatnot · $50M

Audience

Monthly website visitors
11.8M
Month over month+0.7%
Quarter over quarter+16.3%
Top sourceDirect (74.3%)
Ad budget per month$545.4
Average search rank54.1
Traffic source mix
Direct
74.3%
Search
17.2%
Social
3.8%
Referral
3.8%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

95.1K

12-mo growth

+63.8%

Monthly growth

+5.4%

News

Links