Responsibilities

• Creative Strategy & Briefing
• Develop insight-driven creative briefs that give our creative team clear direction on concept, message, format, audience, and channel — so they can execute without ambiguity
• Own the creative strategy across paid channels (Meta, TikTok, YouTube, Google, etc.), ensuring every asset has a clear rationale tied to performance goals
• Partner closely with paid search and paid social channel leads to understand performance gaps and translate them into testable creative hypotheses
• Synthesize competitive creative trends, platform-specific best practices, and audience signals to continuously sharpen our creative approach
• Serve as the connective tissue between performance data and creative execution — bridging what the numbers say and what gets made
• Experimentation & Testing
• Partner with paid channel leads to build and maintain a structured creative testing roadmap — prioritizing hypotheses, defining success metrics, and translating results into learnings the team can act on
• Design experiments across ad creative variables (copy, hook, format, visual, CTA) with clear A/B or multivariate structures
• Own the creative learnings repository — documenting what works, what doesn’t, and why — so institutional knowledge compounds over time

Requirements

• 5+ years of experience in creative strategy for performance or growth marketing, with hands-on experience across paid social and/or paid search
• Proven ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaign performance
• Strong data fluency — you’re comfortable pulling from creative analytics tools and translating performance signals into strategic direction on your own
• Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and/or Google
• Working knowledge of CRO principles and landing page strategy — you understand how traffic source and audience intent should shape the page experience, even if you’re not the one building it
• Excellent communicator who can present findings and recommendations clearly to creative teams and non-marketing stakeholders alike
• A bias for systems and structure — you build processes that make the team smarter over time, not just solve for the immediate problem
• Comfortable operating in a cross-functional environment where influence without direct authority is the norm
• Experience in SaaS, marketplace, or B2B2C environments is a plus

Benefits

• Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
• Generous PTO: 15 accrued days, plus 10 company holidays annually.
• Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family. 🏥
• Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork. 🎟️
• Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments. 💅
• Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription. 🍽️
• Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account. 📚
• Financial Security: 401k program with 4% matching and optional life/supplemental insurance. 💰
• Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized! 🏀