Responsibilities

• Develop, own, and execute the creative and visual content strategy for the Marketing Department across five B2B industrial segments.
• Manage, mentor, and conduct performance reviews for the Graphic Designer and Videographer direct reports.
• Conceptualize, design, and oversee the production of all marketing collateral (brochures, presentations, social media, website banners, email templates), ensuring segment-specific relevance.
• Lead brand development initiatives and maintain absolute brand consistency across all visual communications and creative assets.
• Oversee and direct the full video production cycle (planning, shooting, editing) for all high-quality video content (product demonstrations, how-to guides, testimonials, promotional videos).
• Direct the transformation of complex technical concepts into accessible visual content (infographics, diagrams, interactive media).
• Collaborate with senior product and sales leadership to ensure creative assets effectively serve sales enablement goals for all five B2B segments.
• Stay updated on and implement current design, videography, and digital content trends and best practices.
• Manage the department's digital asset library and creative content calendar.

Requirements

• Bachelor's degree in Graphic Design, Digital Media, Film Production, Marketing, or a related field.
• Eight (8) years of experience in content creation, with a strong portfolio showcasing graphic design, videography, and digital content strategy.
• Three (3) or more years of experience managing a team of creative professionals (designers, videographers, etc.).
• Proven experience in a B2B, industrial, or manufacturing environment, ideally with exposure to multi-segment brand strategy.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Expert-level understanding of creative workflow, video production techniques, and digital optimization for various platforms (YouTube, social media).
• Exceptional strategic, storytelling, and communication skills, with demonstrated ability to lead complex projects and simplify technical information for a broad audience.
• Strong organizational skills and ability to manage multiple large-scale projects and a team simultaneously.

Preferred

• Familiarity with marketing automation platforms and content management systems is a plus

Benefits

• Health, Vision & Dental Insurance with company contributions
• Company HSA Contributions
• Add On Insurance Options: Accident, Short Term Disability, etc.
• Free Employee Assistance Program: 24/7 access
• Generous paid time off (PTO) that increases with tenure, plus company-paid holidays
• Volunteer Paid Time Off: Give back to our community & get paid!
• 401k Matching Options with no Vesting Requirements