Head of Content
Pairs
USA (Remote)
$80K/yr - $175K/yrIn-houseFull-timeSenior level
6 hrs ago
Sr. Content Specialist (Contract)
USA (Remote)
$58K/yr - $66K/yr (Est.)Senior Level3+ years expContract
Posted 3 days ago
Job Summary
Own the creation and refinement of AI-informed B2B content for small businesses, driving topic selection, publication, and ongoing optimization.
- Develop 2-3 new articles per week informed by AI search data
- Refresh 6-8 existing articles monthly with clear, current information
- Interview Mindbody experts and customers for firsthand insights and credible quotes
Job Description
Responsibilities
- Write 2-3 new articles each week, using topics informed by AI search data to answer business owners' questions
- Refresh 6-8 existing articles each month to keep information current, clear, and easy for readers and AI tools to reference
- Interview Mindbody experts and customers to bring firsthand insights, practical examples, and credible quotes into your work
- Publish content in Drupal, with training and support from our Sr. Content Specialist
- Track which pages AI tools cite and use those insights to inform future topics and content improvements
Requirements
- Bring 3+ years of experience writing educational or B2B content, ideally for small businesses
- Write clear, approachable content that gets to the answer quickly
- Apply SEO best practices and bring curiosity about how AI search tools select and cite sources
- Work comfortably in a CMS and use Google Search Console, with Drupal experience a plus
- Bring experience with AI search tools such as Peec, or knowledge of fitness, wellness, or beauty, as a bonus
Mindbody
3.5 Glassdoor
Powering the world’s fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else.
Founded in 2001
San Luis Obispo, California, USA
1.5K employees (25 in marketing)
62% recommend to a friend
58% CEO approval
Salaries
SalaryGuide estimate
$58K/yr – $66K/yr
Modelled from 4 comparable roles.
Content Specialist median pay in the United States
Most pay falls between $59K and $78K. Based on 50 salaries.
Marketing Team
Marketing Team Size
25 (2% of company)
Median Career Experience
18 years
Median Tenure
13.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$614.5M
Last Raise
$500M
Private Equity, 4 years ago
Funding History
- Oct 2021Private Equity • $500M
- Jan 2016Post IPO Equity
- Apr 2015Series Unknown • $869.8K
Traffic Signals
Monthly Visitors
14.9M
Monthly Google Ads Budget
$70.1K
Traffic Source Mix
Search
19.4%
Direct
62.5%
Referral
16.8%
Social
0.7%
Paid
0.4%
Headcount Trend
Current headcount: ~1.5K
Links
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