Responsibilities

• Reporting to the Director of Communications, the Senior Communications Specialist is responsible for Wilder's day-to-day marketing tactics, including campaign design and execution.
• Content marketing work includes developing and deploying engaging and high-quality marketing initiatives and materials to promote Wilder, working with the Communications Manager to build/schedule social media content, and overseeing the website and all social media channels.
• Digital marketing will include SEO, SEM, email marketing and social media.
• The position will provide ongoing website maintenance, ensuring the website reflects the organization's branding, messaging, and strategic objectives, and working with external vendors as needed.
• This position is also responsible for tracking, measuring, analyzing and reporting the performance and success of digital assets and content marketing campaigns and recommending modifications to improve performance.

Requirements

• the Senior Communications Specialist role requires a bachelor's degree in marketing, communications, or related field, and at least five years’ experience in a professional communications role.
• Requires direct experience in planning and implementing multichannel communications, overseeing digital assets (including websites), and demonstrated understanding of social media platforms and engagement.
• Technical knowledge must include familiarity with digital marketing platforms, digital advertising, and related analytics and reporting.

Preferred

• an interest and ability to work on strategy planning and day-to-day tasks, and to think both creatively and analytically.
• Outstanding written and interpersonal skills

Benefits

• Total Rewards package, with competitive pay and benefits - including health, dental, basic life, disability, paid leave, 401k with employer match, wellness programs, tuition benefits for eligible academic programs, professional development funding, and employee resource groups.
• Health and dental coverage begin on your first day of employment for eligible employees.
• There is no waiting period for benefits.