Sr Commercial Marketing Manager

Responsibilities

• Develop and implement T-Mobile strategies to continuously improve customer experience and drive subscriber and revenue growth.
• Define target audiences, value propositions, and reasons to believe through analysis and development of use cases using usage signals, propensity models, and customer insights.
• Develop marketing strategies using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
• Collaborate closely with product, business, deployment and GTM teams to plan and implement campaigns across multiple channels including outbound, digital and retail placements.
• Contributes to the adoption of new targeting capabilities, such as propensity models and agentic offer engines.
• Manage multiple priorities in a fast paced and changing environment.
• Test, measure, and iterate. Manage business performance by tracking results against KPIs, preparing contingencies and developing iterations of the plan in a competitive environment.
• Contribute to a collaborative team culture through mentoring, feedback, and knowledge sharing.

Requirements

• Bachelor's Degree (Required)
• Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Preferred

• Master's/Advanced Degree (Preferred)
• Driving strategy cross functionally. (Preferred)
• Analyzing customer, business and industry data to drive business performance (Preferred)
• Prepaid knowledge or experience. (Preferred)
• Knowledge, Skills and Abilities: Offer and promotion strategy, Segmentation and targeting, Measurement, KPIs and test-and-learn subject area, Lifecycle and retention marketing, Cross-functional partnership and project management, Critical thinking and storytelling with data

Benefits

• medical, dental and vision insurance
• a flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support