Sr. Channel Marketing Specialist at Liberty Diversified International | New Hope, MN | $88K/yr – $110K/yr

Sr. Channel Marketing Specialist

New Hope, MN (On-site)

$88K/yr – $110K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own channel focused marketing execution and cross functional alignment with sales, product, and field teams to drive annual plan impact and key account relevance.

Campaign Execution: design and run tailored campaigns across channel segments and key accounts.
Market Insight: collect VOM data to refine sales and marketing and sharpen competitive messaging.
Trade Shows & Communications: plan shows and coordinate launches and announcements with up to 25% travel.

Job Description

Collaborate with sales leaders and product teams to create and implement an impactful annual marketing plan.
Design, launch, execute, and monitor tailored marketing campaigns for each channel segment, ensuring maximum reach and effectiveness.
Produce engaging digital content and oversee its distribution across relevant channels for optimal impact.
Partner with the National Accounts Sales team to seamlessly execute customized marketing calendars for key accounts.
Collect and analyze Voice of Market (VOM) insights to refine sales and marketing strategies, with a focus on competitive analysis.
Take charge of planning and managing trade shows within your channel segments, ensuring a standout presence.
Drive marketing communications for various initiatives, including new product launches, upcoming trade shows, and other key business announcements.
Travel up to 25% domestically to support marketing efforts and engage with key stakeholders.
Perform additional tasks as needed to support the marketing team’s objectives.

Liberty Diversified International

Proud to be chosen by our employees as one of the Minnesota Star Tribune's Top 200 Workplaces!Comprised of multiple companies with headquarters in Minneapolis, Minnesota, Liberty Diversified International (LDI) is a privately held company employing more than 2,000 individuals across our manufacturing and production facilities and core business operations in Minnesota, Iowa, Nebraska, Georgia, Mississippi, Texas, Arizona, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace environments, and building products.Since our inception in 1918, our values – Caring, Innovation, Trust and Excellence – have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior solutions and services for our customers. The LDI family of companies includes Liberty Packaging, Liberty Paper, Inc., Liberty Plastics (Quarrix) and Safco Products.

Founded in 1918

Minneapolis, Minnesota, USA

314 employees (10 in marketing)

www.libertydiversified.com