Sr. Channel Marketing Mgr - Direct Accounts & MRO

Responsibilities

• The Channel Marketing Manager is responsible for developing and executing integrated marketing strategies that drive profitable growth across key trade channels within f o r Direct Wholesale Accounts and MRO.
• This role translates customer, market, and competitive insights into action by partnering closely with Sales, Product, Brand Marketing, Operations, Finance, and external customers. The Channel Marketing Manager anticipates market trends, identifies growth opportunities, develops compelling programs, and ensures effective execution across the customer journey.
• This position goes beyond managing individual marketing tactics. It designs cohesive, results-driven strategies that strengthen brand relevance, accelerate product adoption, improve customer engagement, and deliver measurable commercial growth.
• Key Accountabilities
• B2B Trade Channel Strategy
• - Develop and implement comprehensive channel marketing strategies aligned with business objectives , brand priorities, and trade partner needs.
• - Identify and quantify growth opportunities by defining the size of the prize, priority audiences, customer personas, buying-decision drivers, and competitive dynamics.
• - Establish differentiated value propositions that strengthen the company’s position with customers and key trade audiences.
• - Translate enterprise, brand, product and segment strategies into actionable channel plans and investment priorities.
• Channel and Customer Expertise

Requirements

• Bachelor’s degree in Marketing , Business, Communications, or a related field required ; MBA preferred.
• Seven or more years of progressive experience in channel marketing, customer marketing, product marketing, brand management, account managemen , or a related commercial discipline.
• Experience developing and executing B2B marketing strategies across complex distribution channels.
• Demonstrated success leading integrated go-to-market programs and new product launches.
• Experience working with sales teams, external customers, agencies, and cross-functional partners.
• Experience in durable goods, building products, wholesale distribution, or the trade channel is preferred.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.