Responsibilities

• Write Integrated Communications Briefs (ICB) for individual campaigns, including creative and media briefs, ensuring campaigns are delivered on time, on budget, and measurable across Leo marketplaces.
• Steer creative strategy and oversee the creative development of campaigns, partnering with internal and external creative teams throughout the campaign lifecycle.
• Coordinate campaigns across multiple locales, managing localization requirements and ensuring brand consistency while adapting to local market needs.
• Collaborate with Marketing Intelligence teams to monitor brand health metrics and business impact, and regularly report on performance up to Director level, adjusting strategically and tactically as needed.
• Leverage internal Amazon marketing channels, as well as external marketing channels, to maximize campaign reach and effectiveness. Partner with Media Managers on media planning and execution, ensuring campaigns are optimized across channels.
• Manage stakeholder relationships and approvals processes, ensuring business teams, legal, PR, and senior management alignment. Anticipate and effectively mitigate problems; consistently communicate updates on progress, delays, or budget implications to stakeholders.
• Manage budget with accountability for campaign return on investment (ROI), tracking spends and optimizing allocation across locales and channels.
• Develop mechanisms for scalability across multiple marketplaces, creating repeatable processes and frameworks that can be adapted for different locales.
• Ensure clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.

Requirements

• 5+ years of developing and managing acquisition marketing or channel programs experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Nice to Have

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience working with data and leveraging analytics to make decisions
• Experience writing creative briefs and managing creative development processes.
• Experience in technology or telecommunications marketing.
• Experience managing relationships with creative agencies, media agencies, and production partners.
• Understanding of both B2C and B2B marketing approaches.
• Experience with brand launches or market expansion initiatives.
• Additional languages beyond English (French, Spanish and Portuguese especially).
• Familiarity with marketing automation tools and campaign management.
• Experience managing multi-market campaigns with localization requirements and an understanding of country specific advertising compliance and regulations.

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.