Responsibilities

• Own the brand strategy and campaign vision, translating brand positioning into clear direction that guides the whole team
• Write sharp, inspiring creative briefs that set integrated partners up to do their best work
• Shape brand moments and mini moments, from tentpole activations to reactive cultural plays, and keep every touchpoint laddering to one idea
• Serve as steward of brand voice, visual identity, and positioning consistency across all consumer touchpoints
• Support A-list and celebrity partnerships for the brand, from identifying the right fit through strategy, and steward these relationships end to end
• Lead day-to-day management of our awareness media agency, briefing, plan evaluation, and holding partners to a high bar
• Partner with the Integrated Marketing team as they activate campaigns across social, owned ecommerce channels, influencer, and gifting, aligning on strategy, timing, and measurement
• Be the connective tissue across brand, integrated, ecommerce, cross-functional, and external partners, keeping everyone moving toward the same idea
• Bring a strong point of view on what great looks like and champion the work through development, without needing to own every execution yourself
• Champion test-and-learn behavior across the team: pilot fast, read signals, scale what wins

Requirements

• 5+ years of brand marketing experience, ideally in CPG or a consumer brand, with a track record of driving strategy and campaigns
• The instincts of a modern marketer paired with real business fundamentals: you can move fluidly between a creative review and a syndicated data deep-dive
• Strong understanding of retail impact and how marketing connects to velocity, distribution, and the P&L
• Experience supporting celebrity or macro influencer partnerships and managing external agencies day to day, including briefing, plan evaluation
• Working fluency in awareness media (video, audio, OOH, paid social) and how it is planned and measured
• Understanding of social platforms and creator culture
• Exceptional collaboration skills; you win through the team, setting direction and empowering partners rather than doing it all yourself
• Strong written and verbal communication, including experience presenting to senior leadership

Benefits

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts