Sr Brand Communications Consultant

Responsibilities

• Lead internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives
• Drive cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scope
• Influence creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business priorities
• Optimize strategic and creative briefs to inspire our brand vision in the creative output and clearly outline expectations for creative deliverables
• Present creative work to key stakeholders to share point of view and gain alignment and approvals
• Assess operational performance, creative performance, and customer insights to identify key challenges and performance improvement opportunities
• Identify process improvements, evolving business needs, industry trends, and advancements in the field of advertising and marketing
• May perform other job duties as directed by Employee's Leaders

Requirements

• Education - Required: High School Diploma or GED
• Experience - Required: Expert level experience and knowledge in: Marketing, advertising, journalism, communications
• Experience - Required: Advertising campaign development and execution (broadcast, digital, print, OOH)
• Experience - Required: Reviewing, understanding, and evaluating briefs
• Experience - Required: Managing timelines and asset deliverables
• Knowledge, Skills And Abilities - Expert knowledge of production processes and budget requirements for multiple mediums, including but not limited to broadcast, digital, print, and out-of-home.
• Knowledge, Skills And Abilities - Advanced knowledge of media and channel best practices within a communications ecosystem
• Knowledge, Skills And Abilities - Skilled in Microsoft Excel, PowerPoint and Word
• Knowledge, Skills And Abilities - Skilled in writing and developing creative briefs
• Knowledge, Skills And Abilities - Skilled in prioritizing effectively and hitting set timelines

Preferred

• Experience in campaign management
• Experience providing creative feedback and managing agency relationships
• Experience in project management
• Experience setting objectives aligned with business needs
• Experience applying consumer research and insights to strategy development

Benefits

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**
• Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
• Pay amount does not guarantee employment for any particular period of time.
• 401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
• ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.