ASSOCIATE MANAGER, BRAND CONSULTING
LIVE·TEAM
Los Angeles, CA (Remote)
In-houseContractMid level2+ years exp.
20 hrs ago
Sr Associate Manager, Brand
Pittsburgh, PA (Hybrid)
$55K/yr – $62K/yrSenior Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive brand management and product innovation support for GNC’s owned brands, turning consumer insights into new concepts.
- Own coordinating brand initiatives, timelines, and deliverables across supplement brands.
- Must-have: 1–3 years in brand management or R&D in CPG or wellness.
- Standout: Central brand expert across US and International teams, translating insights into concepts.
Job Description
Responsibilities
- Support the execution of brand and product innovation initiatives across GNC’s owned brands and product categories.
- Compiling and analyzing consumer trends, market and industry insights, and competitive landscape to help identify innovation opportunities.
- Support the identification of assortment gaps and contribute ideas for new product concepts and improvements.
- Provide insights to ensure brands are positioned to deeply connect with the target consumer.
- Ensures all products and brands are meeting consumer expectations and align with brand standards across all touchpoints including product packaging, brand style guides, product sales sheets, and digital platforms.
- Assist in the development of product briefs, innovation concepts, and supporting materials.
- Help coordinate timelines, track project milestones, and ensure deliverables are completed on schedule.
- Contribute to business case inputs such as competitive benchmarking, pricing research, and product positioning.
- Serves as central liaison and brand expert with key stakeholders across the organization, including US and International Merchandising, Wholesale, Ecommerce/Marketplaces, Marketing, Product Design, Product Development, and Finance, for supplement brands within GNC’s owned brand portfolio.
- Additional duties as assigned.
Requirements
- Bachelor’s Degree in Marketing, Nutrition, Business or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
- 1-3 years experience in a brand management or R&D role, preferably in consumer-packaged goods or wellness industry
- Understanding of the supplement industry preferred
- Ability to understand consumer segmentation and consumer insights
- Experience identifying trends, innovative ideas, and actionable insights relevant for the brand
- High degree of proficiency MS Office Suite, Outlook & Internet applications
- Strong analytical, prioritizing, problem-solving, & planning skills
- Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
- Ability to develop and maintain collaborative relationships with peers and colleagues across the organization
- Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
- Self-motivated with critical attention to detail, deadlines and reporting
Preferred
- Understanding of the supplement industry preferred
Benefits
- Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.
GNC
As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. We pride ourselves on offering the best solutions and support to help people take care of themselves, reach their goals and make the most of their self-care journey.With a mix of innovative, company-owned brands and exclusive third-party products easily accessible through a robust retail presence, strong wholesale partnerships and rapidly growing digital commerce, we continue to expand our solutions to more wellness seekers across North America and around the world.For more information on GNC, visit www.gnc.com or our career website at www.jobs.gnc.com. GNC is an equal opportunity/affirmative action employer, which will consider all qualified applicants for employment without discrimination and takes affirmative action to employ and advance in employment individuals without regard to race, color, national origin, religion, age, protected veteran status or physical or mental disability. A notice describing these and other employment rights under federal law can be viewed online.Equal Opportunity / Affirmative Action / Protected Veterans / Disabled Individuals Employer
