Internship - Associate Brand Manager

Minneapolis, MN (On-site)

Salary Not AvailableIntern/New Grad2+ years expVolunteer

Posted 6 hrs ago

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Job Summary

Lead a cross-functional team to develop and execute brand management strategies, own P&L and drive growth across product, packaging, trade, pricing, distribution, and promotions.

  • Own and lead brand strategy and cross-functional collaboration
  • Manage P&L including product innovation, revenue and margin optimization, and promotions
  • Expand distribution and execute growth-focused marketing plans

Job Description

Responsibilities

  • Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
  • Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
  • Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

Requirements

  • Pursuing MBA with Marketing and/or General Management concentration
  • 1-2 Years of Related Experience
  • Strong interpersonal skills, high learning agility, analytical and decision- making skills
  • Entrepreneurial qualities necessary for driving the P&L
  • Curiosity and passion for learning
  • Preferred graduation date is Spring 2027

Benefits

  • Relocation assistance and optional partially subsidized furnished housing available (if eligible)
  • a competitive Total Rewards package focusing on your overall development, including subsidized housing & relocation (if applicable & requirements are met), a summer of learning and fun, health benefits, wellbeing support and perks. Specific benefits may vary by role, location, and other employment status factors.
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General Mills

4.1 Glassdoor

We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Founded in 1928
Minneapolis, Minnesota, USA
25K employees (2,153 in marketing)
83% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
385.6K
Traffic Source Mix
Search
45.5%
Direct
35.5%
Referral
13.2%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~24.7K

Marketing Team

Marketing Team Size
1,906 (8% of company)
Median Career Experience
13.5 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Post IPO Debt, 1 years ago

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