Associate Brand Manager - Campus Recruiting

Minneapolis, MN (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 19 hrs ago

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Job Summary

Lead a cross-functional brand team to develop and execute growth-focused strategies across product, packaging, trade, pricing, and operations while owning the P&L and delivering growth targets.

  • Own and grow the P&L and margins
  • Drive brand-building and channel expansion through integrated marketing plans

Job Description

Responsibilities

  • - Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
  • - Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
  • - Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

Requirements

  • - Pursuing MBA with Marketing and/or General Management concentration
  • - 1-2 Years of Related Experience
  • - Curiosity and passion for learning
  • - Preferred graduation date is Spring 2027
  • - Start Date of Summer 2027
  • - Relocation assistance (if eligible)
  • - Applicants must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas
  • - Eligibility Applicants must meet a minimum 18-year age qualification.

Preferred

  • - Strong interpersonal skills, high learning agility, analytical and decision- making skills
  • - Entrepreneurial qualities necessary for driving the P&L

Benefits

  • - Competitive salary and eligibility for our annual incentive program
  • - A strong retirement program with a generous 401(k) match and company contribution.
  • - Modern health plans and resources for physical, mental and, financial wellbeing
  • - A robust time-off program for a healthy work-life balance
  • - Extensive training and development programs for career growth
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General Mills

4.1 Glassdoor

We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Founded in 1928
Minneapolis, Minnesota, USA
25K employees (2,153 in marketing)
83% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
385.6K
Traffic Source Mix
Search
45.5%
Direct
35.5%
Referral
13.2%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~24.7K

Marketing Team

Marketing Team Size
1,906 (8% of company)
Median Career Experience
13.5 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Post IPO Debt, 1 years ago

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