Sr. Associate, Field Marketing

Responsibilities

• Support activation intake by gathering required inputs and assisting Field Marketing Managers in preparing requests that are complete, clearly articulated, and aligned with intake standards and enterprise priorities
• Plan and execute assigned events, sponsorships, and field activations in partnership with Field Marketing Managers and Associate Directors, using established standards, playbooks, and workflows
• Own planning and execution workstreams for defined events and sponsorships, including timelines, logistics coordination, readiness materials, and day ‑ of execution, with guidance from Field Marketing Managers
• Maintain activation workflow hygiene, including task tracking, timelines, checklists, and shared calendar updates, helping ensure activations are coordinated, visible, and on track
• Support activation readiness by assembling briefing materials, agendas, outreach drafts, and day ‑ of coordination checklists to enable smooth execution
• Execute event and activation logistics, including run of show coordination, attendee management, vendor and speaker logistics, and on ‑ site execution support as needed
• Assist with pre ‑ event outreach coordination and post ‑ event follow ‑ up preparation to support account engagement and next ‑ step progression
• Support post ‑ activation close ‑ out by preparing attendance tracking, feedback summaries, follow ‑ up action lists, and post ‑ event review inputs to ensure timely and complete evaluation
• Help ensure outcomes and learnings are accurately captured in CRM and other tracking tools in partnership with Field Marketing Managers
• Coordinate with cross ‑ functional marketing teams as needed to support activation execution, including campaign, content, brand, and corporate marketing partners

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required
• 2–5 years of B2B marketing experience; professional services experience preferred
• Demonstrated experience supporting event execution, sponsorship activation, or field marketing programs
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Working knowledge of CRM systems and marketing workflows; experience supporting data capture and reporting preferred
• Detail‑ oriented with a strong commitment to execution quality and follow‑ through
• Clear, professional communication skills with the ability to collaborate across teams and functions
• Ability to work effectively in a fast‑ paced, matrixed environment
• Comfort following established processes while identifying opportunities for improvement
• Can travel as needed

Preferred

• Comfort using AI tools to improve productivity across research, targeting, planning, and communications, while applying appropriate review for accuracy
• Can travel as needed

Benefits

• Benefits overview: We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
• Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.