Sr Associate, Digital Marketing/ CRM - American Girl at Mattel | El Segundo, CA | $92K/yr – $115K/yr

Sr Associate, Digital Marketing/ CRM - American Girl

El Segundo, CA (On-site)

$92K/yr – $115K/yrSenior Level3+ years expFull time

Posted 4 months ago

Job Summary

Own CRM lifecycle marketing and end-to-end campaign execution across email and SMS within a retail context, coordinating with creative and merchandising teams.

Must-have: 3+ years in CRM/lifecycle marketing with an ESP (Klaviyo preferred) and end-to-end campaign experience.
Standout: Cross-functional collaboration and data-driven optimization across channels and lifecycle stages.

Job Description

Responsibilities

Campaign Planning, Production & Execution: Support the planning and execution of CRM campaigns across email and SMS, including promotional campaigns, product launches, and loyalty and seasonal initiatives. Maintain and manage the CRM calendar to ensure alignment with broader marketing strategies, business priorities, and retail moments. Develop clear and actionable creative briefs and partner with internal creative teams (design and copy) to deliver engaging, on-brand messaging. Provide input on messaging, subject lines, and creative to optimize performance and maintain brand voice. Coordinate campaign production across internal teams and external partners, ensuring timelines and deliverables are met while managing multiple priorities in a fast-paced environment.
Customer Lifecycle & Audience Management: Execute audience segmentation strategies to support customer acquisition, onboarding, retention, and re-engagement. Build, launch, and optimize automated lifecycle journeys (e.g., welcome series, browse/cart abandonment, post-purchase, loyalty, winback). Leverage customer data to support personalization efforts and deliver relevant, timely messaging. Partner with merchandising and site teams to ensure strong alignment between CRM campaigns and on-site experience, contributing to a seamless omnichannel customer journey.
Optimization & Testing: Support ongoing optimization of CRM campaigns through A/B and multivariate testing across subject lines, creative, messaging, timing, and audience segments. Monitor key campaign performance metrics and apply learnings to improve future campaign effectiveness and support overall CRM performance against business and revenue objectives. Conduct thorough QA across all campaigns, ensuring accuracy of content, links, tracking, and overall customer experience.
Performance Reporting & Insights: Support CRM performance tracking by contributing to regular reporting for campaigns and key business moments. Monitor campaign performance and identify trends, insights, and opportunities to improve engagement and conversion. Partners with teams incorporating CRM efforts into broader marketing plans and sharing performance learnings to inform future campaign planning and optimization efforts. Assist in the development of performance summaries and marketing decks as needed.
Data Stewardship & Best Practices: Maintain strong customer data hygiene and support ongoing audience quality initiatives. Ensure all CRM communications adhere to email and SMS compliance standards (e.g., CAN-SPAM, TCPA) and deliverability best practices. Utilize CRM and project management tools (e.g., Klaviyo, Monday.com) to execute campaigns efficiently and accurately. Familiarity with customer data platforms (CDPs) or marketing data systems is a plus.

Requirements

3+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably within retail or consumer products
Hands-on experience with an ESP (Klaviyo preferred) and end-to-end campaign execution
Integrated marketing experience required across paid and owned channels, including ecommerce, retail stores, social, print/direct mail
Experience building CRM calendars, segmentation strategies, and lifecycle campaigns
Experience working cross-functionally with creative, marketing, and merchandising teams
Excellent written/verbal, time management and quantitative/analytical skills required
Familiarity with campaign performance metrics and using data to inform optimization decisions
Strong PowerPoint and Excel skills preferred

Preferred

Customer-Centric Thinking: Understands the importance of delivering relevant, personalized communication across the customer lifecycle. Able to translate brand storytelling into meaningful CRM touchpoints that resonate with both girls and gift-givers.
Executional Excellence: Highly detail-oriented with strong organizational and project management skills. Able to manage multiple campaigns and deadlines while maintaining a high standard of accuracy and quality in a fast-paced, high-volume environment.
Data-Informed Decision Making: Comfortable working with campaign performance data to identify trends and inform optimizations. Able to apply insights to improve future campaigns and support business goals without requiring deep analytical ownership.
Collaboration and Communication: Strong interpersonal and communication skills, with the ability to work effectively across cross-functional teams including Creative, Marketing, and Merchandising. Able to contribute ideas and recommendations that influence campaign direction and execution.
Adaptability: Comfortable working in a fast-paced environment with shifting priorities. Demonstrates flexibility, curiosity, and a willingness to learn and grow.

Benefits

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.