Responsibilities

• Marketing Strategy: With Marketing Manager, develop overarching omnichannel strategy and marketing briefs across key sub-brands within American Girl. Articulate target audience, positioning, messaging and creative guardrails, KPIs to ensure sales objectives are hit. Leverage consumer insights and learnings from past campaigns to ensure we are set up for success. Build overarching marketing plans with timelines, responsibilities, and channel KPIs.
• Project Management: Lead meetings with project teams (and external partners where relevant). Take and send out notes with action items and send out in a timely manner to relevant team members. Own and track progress against timelines. Escalate any internal or partnership issues that may impede execution
• Performance Reporting: Lead performance reporting across new launches, seasonal campaigns, and total brand POS reports.
• Channel Execution: Lead day-to-day execution across assigned AG segments, closely monitor sales performance across all channels and leverage data to recommend changes to plans as needed to meet business results for revenue and profit targets.

Requirements

• 3+ years of marketing experience in multi-channel Retail or Consumer Products industry.
• Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
• Excellent written/verbal, time management and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.

Preferred

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots.
• Delivers Impact: Above all, wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation.
• Highly Adaptable: Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo.
• Collaboration and Influence: High EQ. Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
• Executive Presence: Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.