Responsibilities

• AI Creative Production Create performance-focused marketing assets across formats, including static ads, short-form video, AI presenter content, motion graphics, audio, social assets, email creative, and campaign collateral.
• Use modern AI creative tools to develop concepts, generate variations, refine outputs, and accelerate production workflows.
• Direct AI-generated presenter and avatar content from concept through final draft, including presenter selection, scripting, pacing, voice quality, and delivery optimization.
• Produce original image and video creative using current-generation AI platforms while maintaining strong visual standards and brand consistency.
• Apply human judgment and creative direction to ensure AI-generated work is polished, accurate, engaging, and appropriate for a healthcare audience.
• Maintain responsible AI practices by using properly licensed assets and ensuring appropriate consent for any avatar, voice, likeness, music, or third-party content.
• Creative Testing & Growth Experimentation
• Research successful advertising patterns through platforms such as Meta Ad Library and TikTok Creative Center.
• Analyze high-performing creative to understand hooks, storytelling structure, pacing, visual patterns, messaging, and calls to action.
• Translate market insights into original creative concepts—not copies—aligned with our brand, clinical standards, and compliance requirements.

Requirements

• Bachelor’s degree in Marketing, or a related field, or equivalent professional experience.
• 2+ years of hands-on digital marketing experience with demonstrated daily AI practice with measurable results.
• Fluency across the current AI stack: at least one presenter/avatar video platform, one frontier video model, one image model, and daily use of AI powered tools (Claude, GPT, or Gemini-class assistants).
• Proven Experience in SEO, Paid Media Advertising & AI-Powered Marketing.
• Search Engine Optimization (SEO): Strong understanding of on-page and technical SEO, Google Search Console, schema markup/structured data, and the ability to demonstrate ranking improvements and organic growth.
• Paid Media Advertising: Hands-on experience managing Google Ads campaigns (additional platforms a plus), including budget management, CPA optimization, performance analysis, and campaign optimization.
• AI-Powered Marketing: Experience using generative AI tools to create marketing assets, including ad creative, AI-generated video/avatar content, landing pages, and rapid creative testing. Must be able to provide examples of work personally produced.
• Active, day-to-day experience using AI tools and workflows within a marketing environment.
• Analytics competence with GA4 and Google Tag Manager (GTM); experience with call-tracking platforms and CRM systems such as HubSpot is preferred.
• Strong written communication skills with excellent attention to detail.

Preferred

• Experience with agentic/orchestration tooling (Claude Code, API-driven creative pipelines, ad-library research tooling).
• Prompt workflows treated like code — reusable prompt systems you test and iterate against real inputs, not one-off chats.
• Experience with creative-analytics platforms and bulk creative-testing tooling
• Healthcare or other regulated-industry marketing experience (HIPAA-aware advertising a standout).
• Voice engineering experience (ElevenLabs or equivalent speech-to-speech).

Benefits

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance