Sr Associate, Brand Marketing

Responsibilities

• Execute consumer and shopper insight activities to support innovation and in-market delivery, leveraging holistic consumer, category, customer, and competitive understanding to inform business decisions.
• Support product and consumer research activities, translating insights into actionable recommendations that inform business reviews and forecasting.
• Partner with Manager & Consumer Experience (CX) to translate category and customer understanding into executional outputs.
• Lead pipeline delivery activities across front end innovation (FEI), scoping, concept development, and market readiness aligned with defined innovation & renovation strategies.
• Lead development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes.
• Manage day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives.
• Support integration of the innovation pipeline monitoring forecast assumptions, performance metrics, and opportunities to optimize, scale, fix, or swap initiatives.
• Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, product related eContent, and customer execution plans in partnership with Commercial Development teams.
• Execute and support renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design to value opportunities, and enhance the consumer experience.
• Lead the development and execution of packaging and product experience initiatives aligned to brand ensuring a superior consumer experience across key moments of truth.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.

Preferred

• MBA preferred
• IRI or Nielsen knowledge strongly recommended

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.