Responsibilities

• INNOVATION AND CONCEPT DEVELOPMENT
• Monitor consumer behavior, cultural shifts, competitive activity, and emerging beverage trends to identify opportunities aligned with Health-Ade’s innovation priorities.
• Evaluate innovation ideas based on consumer interest, fit with Health-Ade, business potential, and the company’s ability to bring them to market.
• Lead the development and refinement of assigned concepts, including the consumer proposition, benefits, reasons to believe, naming, claims, flavors, formats, and packaging.
• Partner with Consumer Insights to develop learning plans, synthesize findings, and translate research into clear recommendations and next steps.
• Bring forward new ideas and recommendations that strengthen Health-Ade’s innovation pipeline and inform future priorities.
• Bring a clear consumer perspective to cross-functional discussions and confidently present concept recommendations to partners and leadership.
• COMMERCIALIZATION AND PROJECT LEADERSHIP
• Lead the Marketing workstream for assigned innovation projects through commercialization, partnering with R&D, Supply Chain, Operations, Finance, Sales, Legal, and Regulatory.
• Partner with the Commercialization team to align marketing deliverables, key decisions, and cross-functional inputs with the overall project timeline.

Requirements

• 2–5 years of experience in brand marketing, innovation, product development, or a related field.
• Proven ability to influence and coordinate cross-functional partners without direct authority.
• Strong project-management skills, with the ability to independently lead assigned projects, manage multiple workstreams, and keep cross-functional teams moving.
• Experience using consumer research, category insights, and marketplace trends to develop concepts and guide recommendations.
• Strong analytical and financial acumen, including experience contributing to business cases and working with pricing, volume, cost, and margin assumptions.
• Experience leading or supporting new products from early-stage concept through commercialization and launch.
• Experience supporting integrated product launches and launch-specific activations.
• Strong communication and storytelling skills, with the ability to translate complex information into clear, compelling recommendations.

Preferred

• CPG, food, beverage, or wellness experience strongly preferred.

Benefits

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts