Sr. Associate Brand Manager, Crackers Innovation

Responsibilities

• Lead Cracker brands extensions from ideation through launch using the stage-gate process, aligning projects to business goals and managing timelines, budgets, and execution.
• Measure and report in-market innovation performance, translating results from prior launches into clear, actionable lessons.
• Manage day-to-day design budgets for the Cracker brands.
• Help shape the Crackers innovation pipeline by delivering data and insights for dig sites and recommending whether the pipeline is sufficient to meet business goals.
• Serve as the key liaison to the Multipack, Away From Home, and Convenience teams, driving alignment and collaboration across channels.
• Partner with Customer Marketing to engage Sales teams and support key customer conversations.

Requirements

• Bachelor’s degree required.
• MBA preferred
• 3+ years’ Marketing work experience required, preferably within CPG industry.
• Previous experience with Nielsen
• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
• Solid commercial and financial business acumen to identify opportunity areas and craft viable and profitable projects.
• High levels of interpersonal skills, specifically around influencing without direct authority, resolving conflict, and creative problem solving.
• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
• Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
• Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.

Preferred

• MBA preferred

Benefits

• Best-in-class learning and development support from day one, including access to our in-house Mars University.