Global Brand Manager-Star Wars

Responsibilities

• Drive brand and product strategy for the Star Wars portfolio, supporting market share growth and long-term franchise health.
• Manage global product development and marketing processes, including line planning, portfolio optimization, and lifecycle management across multiple fan segments.
• Partner with global commercial teams to support placement with key retailers and ensure the Star Wars product line delivers category leadership worldwide.
• Collaborate closely with Disney/Lucasfilm on content strategy, product approvals, and creative alignment.
• Stay on the pulse of fan behavior, media trends, and emerging play patterns.
• Partner with cross-functional teams - including regional marketing, consumer marketing, design & development, packaging, engineering, sales, demand planning, finance, and costing - to bring Star Wars products and experiences to market.
• Translate consumer research, fan insights, market trends, and competitive analysis into clear, insight-driven strategies and stories for internal teams and retail partners.
• Collaborate with Brand Marketing Managers and licensing partners on global briefs, brand positioning, and consumer-led marketing activation across digital, retail, and experiential channels.
• Own point-of-sale (POS) performance narratives, with a clear understanding of portfolio drivers, risks, and opportunities.
• Support go-to-market planning, asset development, and messaging by providing product details, franchise context, and unique selling propositions.

Requirements

• 5 years of experience in consumer goods, brand/product management, business management, or marketing (licensed brands experience a plus).
• A strong passion for storytelling, pop culture, and fandom - with the ability to balance creative integrity and commercial outcomes.
• Experience working cross-functionally and influencing without authority in a matrixed, global organization.
• Analytical and creative strength: comfortable with data, financials, and spreadsheets, while also excelling at ideation and narrative-building.
• Experience working with international commercial teams and a strong understanding of omnichannel retail strategy.
• Strong communication skills, with the ability to craft compelling business narratives for internal teams, licensors, and retail partners.
• A proactive, collaborative mindset and an entrepreneurial spirit balanced with strong organizational navigation skills.
• Comfort with experimentation, risk-taking, and challenging the status quo while respecting brand and licensor guidelines.
• A commitment to inclusivity, collaboration, and seeking diverse perspectives.
• Agility and resilience in a fast-paced, franchise-driven environment.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks