Director of Brand Marketing

Responsibilities

• Manage P&L and budgets (major revenue impact to Company)
• Develops comprehensive consumer led-growth strategies, partnering cross-functionally on brand positioning, breakthrough consumer communications and in-store and eCommerce programs to lead transformational business growth.
• Develops and presents actionable annual brand plans to divisional leadership and sales team; Monitors and optimizes plan execution.
• Provides direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal & advertising agencies to deliver sales, share and profit goals.
• Partner cross-functionally to develop, support and influence total Brand and P&L performance, including product quality improvements, innovation, cost reduction, shopper marketing, in-store, eCommerce, revenue growth management, advertising and public relations.
• Development, engagement & management of direct reports; mentoring of others.

Requirements

• Bachelor’s degree in Marketing or a related discipline required.
• Minimum of 10 years of progressive marketing experience or equivalent related experience.
• Demonstrated success in consumer packaged goods marketing, including brand building, forecasting, advertising, market research, consumer and trade promotion, P&L management, and business planning.
• Proven experience leading, developing, and managing direct reports and teams.
• Strong leadership, strategic thinking, communication, collaboration, analytical, and project leadership skills, with the ability to manage multiple priorities and projects.
• Expertise in syndicated data sources, market research, business and brand planning, advertising, financial analysis, promotional activities, and consumer communications.
• Expert understanding of marketing principles and practices, with strong working knowledge of Sales, Finance, and Supply Chain.
• Deep understanding of the consumer packaged goods industry, competitive landscape, and how marketing integrates across commercial and functional teams.
• Ability to establish standards and specifications, develop strategic recommendations, and exercise sound judgment regarding data sources, analytical conclusions, and financial recommendations.
• Strong communication, influencing, and diplomacy skills, with the ability to build productive relationships with Field Sales, external customers, agency partners, Marketing Services, Finance, and Supply Chain.