Sr. Analyst, Paid Media at Augurian | Saint Paul, MN

Augurian

Sr. Analyst, Paid Media

Saint Paul, MN (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead paid media strategy and execution for client accounts, translating business goals into data-driven campaigns.

Own end-to-end paid media planning, execution, and optimization across PPC, display, and social platforms.
Must-have: Experience managing multi-channel campaigns with data-driven optimization.
Standout: Use of AI tools for bidding analysis, audience modeling, and automated reporting.

Job Description

Responsibilities

Collaborate with senior leaders to develop paid media strategies with client business goals in mind.
Manage and execute paid media strategies; identify areas of opportunity for proactive client account management.
Implement and maintain paid media campaigns across PPC, display, social media, and other platforms.
Provide strategic insights and data-driven recommendations to optimize campaigns and overall business strategies.
Manage budget allocation, bid strategies, and targeting to optimize campaign performance.
Ensure strategies are executed in accordance with best practices, client guidelines, and the Augurian process.
Use AI tools—automated bidding analysis, audience modeling, creative performance prediction, reporting automation—to enhance the speed and depth of execution.
Actively experiment with new AI tools and techniques; share learnings and contribute to team playbooks and templates.
Develop and generate insights that communicate data findings effectively.
Leverage reports and visualizations to communicate insights and perspectives to clients and internal teams.

Augurian

Augurian is a digital marketing agency focused on helping marketing leaders have confidence in their digital marketing. Our services include Paid Media (Paid Search, Social, Display), Organic Search (SEO), Content Marketing, Marketing Analytics, and Site Migrations.We are the digital marketing agency of choice for small but mighty marketing teams. Our proven process is fit for companies making $10m-$100m in revenue. Leading a small marketing team in a larger company is tough. You have big goals but limited resources and time. You wear all kinds of hats. Deadlines are tight, and the pressure to show results is constant.You have a strong in-house team, but you’re looking for an experienced partner who can confidently take charge of your Paid Media, SEO, Content Marketing, and Analytics so you can focus on other areas that need your attention.That’s where we come in.We talk dollars, not clicks. We work together as an extension of your team with an external perspective. We operate with transparency and accountability. If that's what you need to take your digital marketing to the next level, contact us.

Founded in 2016

Minneapolis, Minnesota, USA

23 employees (14 in marketing)

www.augurian.com