Sr. Analyst Growth Marketing- Google Ads

Responsibilities

• Scalable Growth & SEM Strategy
• Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search.
• Optimize efficiency through structured testing, smart bidding, and strategic budget allocation to ensure we are leading, not following, in the SEM space.
• Partner with Product teams to unlock incremental performance by improving our product feed strategy and data quality.
• Data-Driven Impact & Analysis
• Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, products, and customer segments.
• Translate complex data into clear, actionable insights that influence high-level investment decisions.
• Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term value.
• Channel Innovation (SEO, GEO & Beyond)
• Test into expansion opportunities across the full Google ecosystem, including YouTube, Display, Demand Gen, and Gmail.

Requirements

• BS/BA in Marketing
• 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
• 2+ years of specific experience with Search marketing and Google Ads preferred.
• Feed Management: Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center is preferred.
• Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus.
• Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.
• Communication: Exceptional interpersonal skills and the ability to drive action in a dynamic organization.
• You are a Tenacious problem-solver with "analytical horsepower" and a high tolerance for ambiguity. You are an Innovative thinker who brings new ideas to the table and is not afraid to take creative risks to drive growth. You are Passionate about Ad Tech and e-commerce, possessing a deep curiosity for how data can improve the shopper experience. Above all, you are a Collaborative partner who communicates with Kindness and clarity, thriving in an environment where spirited debate leads to the best outcomes.

Benefits

• Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
• Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
• Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
• Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
• Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.