Sr. Amazon Ads Account Manager

Responsibilities

• Own and manage Amazon advertising strategy across the PetsWorld product portfolio.
• Build, optimize, and scale Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display campaigns.
• Manage campaign budgets, bids, keyword targeting, product targeting, and placement strategies.
• Continuously improve ACOS, TACOS, ROAS, conversion rate, and overall advertising profitability .
• Identify opportunities to increase advertising spend on high-performing ASINs while maintaining profitability targets.
• Analyze search term, keyword, placement, competitor, and ASIN-level performance to identify growth opportunities.
• Develop advertising strategies for product launches, promotions, seasonal events, and high-priority ASINs.
• Utilize Amazon advertising and analytics platforms such as Pacvue, Helium 10, Seller Central, and Amazon Advertising Console .
• Monitor organic ranking, share of voice, competitive positioning, and advertising contribution to total sales.
• Work closely with marketing, creative, inventory, and operations teams to ensure advertising strategies align with overall business goals.

Requirements

• 3+ years of hands-on Amazon advertising experience , preferably managing established consumer brands.
• Proven experience managing and optimizing large-scale Amazon advertising budgets, preferably seven figures annually .
• Advanced knowledge of Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brands Video .
• Experience with Pacvue, Helium 10, or similar Amazon advertising and analytics platforms .
• Strong understanding of ACOS, TACOS, ROAS, CPC, CTR, CVR, organic ranking, and contribution margin .
• Demonstrated ability to scale Amazon sales while maintaining or improving advertising efficiency and profitability.
• Strong analytical skills with the ability to turn large amounts of advertising and sales data into actionable strategies.
• Advanced proficiency in Excel or Google Sheets for performance analysis and reporting.
• Strong understanding of Amazon Seller Central, promotions, coupons, deals, and their relationship with advertising performance.
• Experience managing large product catalogs, multiple ASINs, and complex advertising campaign structures.

Preferred

• Experience with CPG, pet care, household products, or other high-volume consumer product categories is strongly preferred.
• Bachelor's degree in Marketing, Business, Advertising, eCommerce, or a related field preferred, or equivalent professional experience.