Responsibilities

• Partner with Agency Sales, DSP Account Managers, and Demand Integrations to optimize programmatic buying strategies and campaign activation across the FreeWheel Marketplace.
• Analyze demand partner performance and provide data-driven recommendations to improve campaign delivery, inventory utilization, and revenue outcomes.
• Guide partners on programmatic best practices, marketplace configuration, and strategies for maximizing CTV campaign performance.
• Monitor demand partner trends across daily, weekly, monthly, and quarterly timeframes; identify opportunities to increase spend and optimize performance.
• Develop and manage relationships across independent agencies, agency holding companies, and DSP partners - serving as a strategic programmatic resource across each buying channel.
• Support the operationalization and optimization of agency-facing commercial programs, including rebate structures, post-auction discount workflows, and deal-level pricing strategies.
• Drive adoption of high-value inventory packages and deal structures aligned with advertiser objectives and revenue goals.
• Collaborate with Product, Product Marketing, and Sales Marketing teams to roll out new programmatic products and capabilities to demand partners.
• Serve as a conduit for platform feedback, ensuring cross-functional teams understand demand partner needs and opportunities.
• Participate in roadmap discussions and advocate for enhancements that improve demand partner performance and marketplace outcomes.

Requirements

• 5–7 years of experience in account management or partner-facing roles within ad tech; digital video/CTV experience strongly preferred.
• Deep understanding of the programmatic ecosystem, including DSP buying behavior, SSP dynamics, auction mechanics, and cross-platform video environments.
• Demonstrated success managing strategic relationships with DSPs, agencies, programmatic partners, or enterprise demand-side clients.
• Strong consultative, communication, and relationship-building skills with the ability to translate complex technical concepts into business-friendly insights.
• Proficiency with analytics and reporting tools (e.g., Looker, Tableau) and ad tech platforms (e.g., Salesforce, video ad servers/SSPs, DSP interfaces).
• Comfort working with AI-assisted tools and a demonstrated willingness to integrate AI into day-to-day workflows (e.g., Microsoft Copilot, Glean, large language models).
• Highly organized and self-motivated with a track record of delivering against goals in a fast-paced, evolving environment.
• Bachelor's degree or equivalent experience.
• Experience with major DSPs (e.g., The Trade Desk, DV360, Amazon, Yahoo) and understanding their buying workflows and integration models.
• Familiarity with programmatic deal structures (PMP, PG, Open Exchange) and deal ID management.

Preferred

• Experience with major DSPs (e.g., The Trade Desk, DV360, Amazon, Yahoo) and understanding their buying workflows and integration models.
• Familiarity with programmatic deal structures (PMP, PG, Open Exchange) and deal ID management.
• Understanding of CTV supply dynamics, publisher inventory packaging, and audience targeting strategies.

Benefits

• Comcast provides best-in-class Benefits to eligible employees.